Why do people talk so badly about reverse mortgages and refinance • 11.20.09
After hearing all of the really acrimonious press related to a reverse mortgage I have found that the truth is that everybody seems to talk about the product quite nastily. I can’t help but speculate whether this is as a result of the maturity of those taking out home reversion. Furthemore the more rogue refinance mortgage companies have been swept under the rug and dismissed as a less-worthy cause of upset, despite the fact that reverse mortgages are now fully regulated by the FSA. They still have the stigma surrounding it.
The differences between the duo? One is aimed at every one and the other is aimed at the over 55. It is this age-specific marketing that, I reason, has caused the below-par press. Selling to the plus 55s has the similar connotations of vulnerability that appears with advertising unhealthy products to under 18s. (more…)
