Implementation and Testing – The Keys to the Commercial Real Estate Investor’s Vault By Darin Garman • 11.12.09
“Up to 90% of our normal behavior is based on habits.”
If you are like me, you have the same kind of problem and it’s this.
Knowing what you should do vs. actually doing it.
Take exercise for example, how many of us know we should exercise more and may even have some kind of exercise schedule, but, fail to follow that schedule? I am sure we can all relate to this.
So, when it comes to our commercial real estate business we can run into this problem as well. This problem will take two forms. I won’t spend much time on the first -laziness. A lazy owner, or in this case a lazy commercial real estate investor has a lot of issues that will keep them from achieving their actual potential. Point being if you sit around eating chips and watching TV, most of the day your business will suffer. So, I want to focus on something
EVEN WORSE.
What could it be?
Lack of implementation and testing “what works” vs. “what doesn’t work” as a result of, as Brian Tracy puts it; “hardening of the attitudes”.
You see, you could be a lazy couch potato and never get anything done with your business, or, you could be an active business owner and STILL never get the results that you have the potential for. Both attitudes are getting you really nowhere in your business. (more…)


