GARYANDLANA

If you are in the real estate investing business and there are people in your area that aren’t aware of it you’re not doing enough to be successful. In real estate, marketing can make or break your efforts. Making the public aware of what you do and what you have to offer greatly increases the chances of you increasing your profits. Establishing a reputation, one of experience and client care will greatly increase the amount of business that you are able to do.

There are a great number of ways to increase your marketing presence, and thereby your profits in the real estate market. This list of suggestions below are by no means all inclusive but it will give you a starting point that will enable you to get your name out there. Start with the suggestions below and then apply your own marketing imagination and come up with additional ways to increase your community visibility. (more…)

With many Americans now realizing they cannot depend on the govt. to take care of them in old age, investors are now turning to face the hard reality that it is time to look after their own fiscal futures.

While some may aspire to be ‘rich,’ others see financial independence as a necessity when it comes to surviving and enjoying their retirement years. Saving accounts grow too slowly, as do bonds, to create the growth and income most investors seek for their retirement portfolios. Smart investors put up with risk and volatility in pursuit of the bigger returns which will help their nest eggs hatch and grow into cash monsters. (more…)

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I never cease to be amazed. The other day I sent a survey to my clients asking what topics they’d like to learn more about and the response was unanimous – MARKETING. It’s funny because when we were all busy getting our degrees, certifications and real estate licenses we forgot to take a course on how to market our services. We never learned this stuff! The point of marketing is to generate a never-ending flow of prospects who call you! Who wouldn’t want that? I have come up with 7 Magic Marketing Tips (or Strategies) for Commercial Real Estate success:

Marketing Tip #1 – Brand Yourself as an Expert

Most individuals and companies prefer dealing with an expert. List ten ways you can be known as an expert in your niche and than start checking each one off as you accomplish it. Before you know it, you will be the “expert.” One of the best ways to be seen as an expert is to be published. Write articles, write newsletters, write a book, write a special report – just write.

Marketing Tip #2 – Don’t be Afraid to Think Outside the Box

Brainstorm ideas with yourself and/or others. Most commercial real estate professionals think alike. Every action step is the same. I have noticed that even though my clients want to try something different, when push comes to shove, no one ever will. Remember, if you want to get a different result, you have to take different action steps. This requires thinking outside the box. Be willing to take risks.

Marketing Tip #3 – Have a Marketing Calendar (more…)

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