GARYANDLANA

“Little Hinges Swing Big Doors”

The story goes something like this: Two people are camping in the woods. While they are camping in the woods you hear a noise, kind of sounds like a bear, a boy tells his friend: “Hey, if we are visited by an angry and hungry bear is better than tennis shoes on in case we have need to outrun a bear. “To which his friend says -” Good point, but remember, do not have to worry about outrunning the bear, the only thing to worry about is outrunning you. “

This story is the point of this article later. It has really to do with the competition and how you can crush the competition. What I found is that in marketing (and the way business is done in this case) do not need to be good or the presence of a Nike or Coca-Cola – you just have to be better than the Other Guy / person. No need to reinvent the wheel or spend countless strategy sessions on business planning and marketing that focuses on the resumption of business.

No matter how good you will never get all the business.

Do not take this the wrong way. I am not saying that you can be a slouch and still try to get great results. What I am saying is that you need to be just a little ‘better than the other guy, that’s it.

Far sometimes I work with commercial real estate investors who are in a hurry to act and to advertise as a great institution. Right Here Right Now you need to get rid of this mentality. Be aware that they have no time or money to buy large quantities of market share and that most institutional advertising is a waste.

Let me give an example, if I run radio ads twelve o’clock one day in my marketplace advertise my services, I am spending a lot of time and waste a lot of advertising dollars for people who can not ever as clients or customers. It can be argued that over time, these wastes can be justified and in some cases, I would agree with you, but only if you have a budget allocated for the marketing of the brand they eat million per month.

But, marketing, as you have a bottomless budget, you can put in the poor house faster than you might think.

As long as you remember that she, like a racehorse, they need only be a nose better than the competition will not only save you a lot of money and time will be even more commanding market share at the same time.

Look around your market and see what people are doing up in your market and how they are always the customers and tenants.

Once you have done a thorough analysis in most cases you know what NOT to do.

If there is one thing about the real estate investment, is that we are guilty of incest marketing, or advertising and marketing our services, just like the other person.

You cannot do that for fear of becoming another product.

We need to look around and do the exact opposite of what they are doing. Some of the things I suggest you do, we talked and there will be a lot more will be reviewed.

Have an open mind and rest a little ‘easier to know things that will contribute enormously to implement your business. Not that you can be lazy, but I know that if you market your services just a little ‘better than your competition you win.

When it comes to marketing properties, you need to know a huge secret. Only a few, but when you discover how easy and simple share this secret and that will be your way of intelligent marketing. Here it is: You need to be a bit ‘better than the competitor, that’s it! N. enormous progress, not reinvent the wheel, just to be better – a bit ‘- which is all you really need to do.

Yes, there will be tedious work involved such as assessing the competition, their strengths, and their weaknesses. Do not make the mistake of basing any business decisions on what the competition does, that is, doing exactly what they do. I will talk more in another article. Suffice to say, is not so difficult to assess and to be better than other – it is easier than you think.

Remember, the horse that wins by a nose usually get at least double or triple the prize money the horse second. And remember – with a nose!

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